About FOUNDATION


This is a commissioned work. The client is a underwear factory which produces the one of the top quality underwears in the world. They have some self-developed products. They came to us for creating brand strategy and branding design.



TASKS

  • Find Brand Essence
  • Analyze Brand Personalit
  • Define Target Client
  • Define Visual Languag
  • Brand Book And Brand Identity


THE CHALLENGE

  • Finding a right position in the market which is unique but not minority.
  • Deeply understanding what our client’s needs, create a tailored solution but not limit the possibility in the future.






VISUAL IDENTITY ONE





VISUAL IDENTITY TWO