Hi, thank you for stopping by!  I'm a Product Designer at De Bijenkorf. Specializing in data-informed design, I collaborate closely with our data and experiment teams, with the goal of making it seamless for our customers to find their perfect product.

As an end-to-end Designer, I seek to holistically understand problems before solving them. From talking directly to users and asking pivotal questions, through empathizing with stakeholders and understanding the needs at play, to analyzing and contextualizing actual usage data, I firmly believe that the devil is in the details – a philosophy evident in both my systematic approach to problem-solving and the nuanced solutions I provide.

Beyond design, personal growth is my fuel. Buddhism and yoga play significant roles in my life. A Gemini at heart, you might find me one moment lighting up a dance floor with Lindy Hop 💃🏻, and seeking solace via a forest walk for some 'me time' in the next 🌳.

I feel grateful that I've found my career as a Product Designer, solving real problems, and witnessing the positive impact of my work, which gives my life profound meaning .

Curious about my work or want to discuss a fun project?
Email me 📩 :iangu990990@gmail.com



Feedbacks from colleagues:


Katie Rylance
Design Lead at De Bijenkorf

“I love working with Ian. She asked all the right questions and come up with some brilliant ideas. She is very confident in her own skin.”









Manuel Krähe
Senior CRO Specialist at De Bijenkorf

“You are highly reliable and can be depended upon, greatly aiding me in my planning. Additionally, you actively contribute by thinking through and striving to find the best solutions for your domain and its visitors. This naturally elevates the quality standard, and I sincerely appreciate it.”


Jacob van Wieren
Product Owner at De Bijenkorf

“You're determined—if you want something, you'll achieve it. In discussions, you consistently advocate for customers and your ideas unless there are compelling reasons against them. Your ability to pursue your good ideas is commendable, yet you're open to alternative solutions when presented with valid arguments.”










 
Irem Cayci
Product Designer at De Bijenkorf

“I am really happy that you are my colleague. You are someone that can put a smile on my face on a difficult day and steps up to help me even when it is not asked from you. I see you have developed yourself a lot because of your interest in learning and the open attitude of receiving feedback.”

Tools & Skills


Tool

Figma
Miro 
Google Analytics  
Hotjar
Keynote
Illustrator 
Photoshop






Soft skill

Design thinking
Data informed design
User research
UI design
Data analysis
Stakeholder management
Workshop facilitation
Agile methodology
A/B Testing



Data Visualization
Branding Design
Critical Thinking
Brand Strategy

Interests



Lindy Hop
Yoga
Meditation
Books
Plants
Cooking
Cats



Let's get in touch!

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iangu990990@gmail.com

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+31 611176537




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Ian Gu