About FULLFORCE
FULLFORCE specialises in online slots and has over 1,000 slots in their game portfolio and has operated online casino sites since 2003, and has over 200,000 registered players across its sites.
My Role
- User Research
- UX Design
- Web design
Problems
Throughout the years, the company grew through the acquisition of multiple organizations with a specialty in a specific area of the value chain. Having operated with their own identities, these separate entities create some unclarity for those outside the company. This leaves room for improvement. To create one strong brand and corporate culture.
Goal
Develop a brand consistent corporate website, to tell the corporate story, showcase its platforms/services/brands, investment possibilities, career possibilities, media coverage, its offices and important legal information.
Persona
We start with personas, we did research on 4 different user groups, point our their goals and frustrations
Product Experience Map
After a workshop with clients, we understand their users more. Next step is product experience map. PEM includes goal, user objective, need, component which is help designer to conclude primary components in a website.
Section of The Home Page
From product experience map we list the home page structure and sections.
Home Page Wireframe
ORTEC Solution Page Design
The team at ORTEC wants site visitors to have quick access to information and fact sheets regarding the solutions ORTEC offers. Therefore , there is a request to include a new content key page - “Solutions”. This page will provide an overview of all information and fact sheets categorized by industries, allowing visitors to search, view and download them directly.
Objectives
- Help increase traffic
- Convert more SQLs for the business
- Help improve SQL/MQL ratio
- Improve customer satisfaction
My Role
- UX Design
- Web design
Solution Page Wireframe
ORTEC Landing Page Design
ORTEC wants to create landing pages for their email campaigns. The landing pages will showcase and lead visitors to relevant articles, fact sheets or information that are on Ortec.com.
Objectives
- Convert more SQLs for the business
- Help increase traffic
- Help improve SQL/MQL ratio
My Role
- UX Design
- Web design
Landing Page Wireframe
